Ruta Reifen ––– (Fine Jewelry)

Jewelry for the modern romantic

Ruta creates limited edition jewelry, each piece hand-carved in wax, cast in 14k gold, then individually set and polished. Her signature coral-like textures are accented by opulent uses of colorful natural precious and semi-precious gemstones. Ruta’s pieces are meant to be worn and enjoyed often. Comfort and wearability are prioritized in every design. Ultimately, Ruta strives to create heirloom-quality pieces adored by the wearer and future generations to come.

Ruta grew up by the Mediterranean and draws inspiration from the flowing lines, endless shapes and colors of underwater forms. You can quickly see this come through in her work – from the bright gemstones that she uses to the coral-like textures that she carves by hand. So we knew that the ocean needed to serve as inspiration for her new brand identity.

For the primary logo’s typography, we used a timeless font and customized a few of the letters to have smooth, unexpected curves. This subtle change makes the logo feel soft and comfortable – conveying the way that Ruta’s jewelry feels when worn.

And for the secondary logo, we designed a coral icon to reference the ocean – Ruta’s main source of inspiration. The icon’s shape also resembles a stone setting on a ring, helping to connect everything together for the brand.

Project created in collaboration with Wayfarer Design Studio.